Belden rebrands X-Mark cable management line
November 14, 2006 -- The X-Mark line of cabinets, enclosures, racks and accessories for manufacturing facilities and IT environments will now be sold under the Belden brand.
November 14, 2006 -- Belden has announced that, effective immediately, the company is phasing out its X-Mark branded line of cable management products. Going forward, the comprehensive X-Mark line of free-standing and wall-mount metal enclosures, racks, hardware and accessories will be marketed and sold as Belden Cable Management Solutions.
Belden (www.belden.com) says the move supports its vision to become the premier provider of end-to-end signal transmission products.
According to Peter Sheehan, president of Belden - Americas, the rebranding of the X-Mark products, which have been part of the CDT family for the past decade, is part of Belden's ongoing strategy to unify its entire portfolio of signal transmission products under the Belden brand.
"We want to assure customers loyal to our X-Mark products that the rebranding of the line will not change the essential nature of our technologically advanced products and services," says Sheehan. "Product quality and excellence of service continue to be our top priorities. What this will do is provide our customers with a convenient single source for all of their cabling needs, as well as their cable management requirements."
With manufacturing facilities located in Washington, Pennsylvania, Belden says the X-Mark line has been a stalwart in the production of free-standing and wall-mount metal enclosures, racks and accessories used to house digital control systems in a variety of manufacturing facilities and information management environments worldwide.
The company notes that the rebranding initiative also signifies an organizational change, in which X- Mark will be moving from the Belden Specialty division and reporting to the Belden Americas division.
To facilitate the transition, the company has communicated the following sales and customer information to existing Belden and X-Mark customers: the entire sales organization will now be unified under Belden, resulting in a direct sales force of 120+ representatives, and a comprehensive network of authorized Belden distributors; Belden customers will be able to order cable management products from their Belden customer service representative; X-Mark customers may continue to work with their existing customer service representatives.
Sheehan concludes, "We expect that the synergy created by X-Mark's metal transformation expertise and Belden's long-standing cabling design expertise will enable our development of even more feature-rich cable management products aimed at the various market segments we serve, including networking, A/V, broadcast, industrial and security." He also suggests that the acceptance of the cable management line by Belden's distributors will enable wider-scale distribution of the X-Mark family of products.