Cable manufacturer Berk-Tek reorganizes
The company shuffles assignments in its sales, marketing and R-and-D functions.
Phil Radics, previously vice president of sales, is now vice president of sales and marketing. Reporting to Radics will be Todd Harpel and Kris Lindley. Harpel, who previously was director of marketing, is now director of business management. In this capacity he oversees product management, customer service and sales-and-operations planning. Lindley, previously strategic account manager for distribution, is now director of channel sales and marketing. Lindley’s staff will focus on distribution sales and marketing, marketing communications and certified-contractor programs.
Additionally, Eric Lawrence is new vice president of research-and-development and advanced marketing. Previously vice president of emerging technologies and technical director, Lawrence reports to Trunk. In addition to R&D, his responsibilities now include advanced and segment marketing, product-and-process development, strategic alliances, technical marketing and the Data Communications Competence Center (DCCC).
Trunk commented, “The purpose of these organizational changes is to focus our leadership and resources in such a way to optimize talent, efficiencies and sales-and-operational excellence. Our ability to concentrate on the existing, emerging and developing needs of our customers is critical to our mutual success. Along with our business and channel partners, our mission is to ensure our end-user customers are successful and these changes will enhance our ability to better anticipate and service their needs.”