Cambium Networks sees surging demand in hospitality and MDU connectivity markets

July 7, 2023
Led by its MSP partners, Cambium Networks reports that its Wi-Fi, switching and cloud management products are helping hotels and multi-dwelling units raise the bar on customer satisfaction.

Global communications networking solutions provider Cambium Networks (NADSAQ: CMBM) reports that it has registered significant growth in the hospitality and multi-dwelling unit (MDU) markets on the strength of its network connectivity solutions offering, which in turn has fueled record enterprise revenue growth for the company.

In a statement, the company notes that, coming out of the pandemic, the hospitality industry is transforming the way it interacts with travelers.

As reckoned by Cambium, "Touch-less technology and the exponential growth of personal streaming have led to changes in connectivity requirements. Secure, digital connectivity is now mission critical, across entire properties, for both guests and operations. Meanwhile, owners and operators must contend with tightly managing costs while accelerating their network upgrades to accommodate these new requirements."

As noted in a press release, both trends were key contributors to Cambium Networks' 60%–plus enterprise year-over-year revenue growth in 2021 and 2022, with 131% year-on-year growth delivered in the first quarter of this year. Indeed, the company contends that "at least one property owner affiliated with each of 4 of the top 5 global brands has successfully deployed Cambium Networks cloud managed Wi-Fi, switching at a site."

"Our growing presence in the hospitality and MDU industries reflect the strength of our product lines, offering these properties the network connectivity technologies they need to serve their customers," said Cambium Networks president and CEO Atul Bhatnagar. "With Cambium Networks, the diverse connectivity needs of large properties can now be managed from the cloud using a single pane of glass. As a result, property owners no longer must choose between cost and exceptional digital experiences."

Proptech play

Cambium Networks said its rapid emergence in the hospitality and MDU markets can be primarily attributed to its offerings designed specifically for networking service providers who serve property owners.

As reckoned by the company, "These service providers thrive when the cost of deploying and managing exceptional services, at scale, is kept to a minimum. With intelligent automation such as automated provisioning and root cause analysis, staff productivity is improved, while Wi-Fi trouble tickets can be reduced by 30% or more."

Case study

"An international brand hotel, near London Heathrow Airport suffered from poor Wi-Fi speeds and weak coverage across the property that negatively impacted their conference revenue and guest satisfaction," asserted Alex Huxham, Technical Director, Taran Microsystems, who added, "Over the course of three weeks, we upgraded the hotel and 20,000 square feet of event space with Cambium Networks Wi-Fi 6 and Wi-Fi 6E, 6 GHz Wi-Fi."

Cambium said the project was completed in time for a 600-attendee conference. "The head manager of this hotel was ecstatic to report the positive feedback and bookings for repeat business," said Huxham. Using Cambium Networks products enables this hotel to confidently book new conference business, driving event revenue, food and beverage (F&B), and higher revenue per available room (REVPAR).

As further explained by the company:

"With guests expecting uninterrupted connectivity – whether they are relaxing in the outdoor spaces at a resort or following their favorite pros at a golf tournament – hotels are expected to provide reliable, multi-range, and easily accessible connectivity. Cambium addresses outdoor needs with its Cambium ONE Network platform, which includes Wi-Fi that delivers up to 1 mile links along with multi-gigabit fixed wireless backhaul, blanketing entire properties with reliable connectivity."

TESTIMONIALS

Below are some testimonial statements from from Managed Service Providers (MSPs) who have deployed Cambium Networks solutions for their hospitality customers:

  • "There are still many hotels that need to use existing coax cabling for broadband. Cambium Networks Wall plate Wi-Fi 6 access points pair easily with G.Hn solutions that leverage coax cabling to deliver Gigabit speeds without the cost and interruption of installing new category rated cables." – Kyle Beauchamp, VP of ImpruviX, a division of World Cinema
  • "Coverage planning and design have never been this easy. We have been able to streamline our operations and focus more time on other areas of the guest experience." – Hayden Doyle, Director, Nonius Solutions
  • "We pride ourselves on helping our hospitality partners to stand out by offering an exceptional guest experience, while excelling in operational efficiency. The Cambium Networks Wi-Fi, switching and cloud management platform helps us deliver the capacity and coverage we need to support our partners, at a low total cost of ownership." -- Lennert De Jong, President of Hospitality at Planet
  • "Hotel guests don't see the Wi-Fi equipment we install; they only see the experience that Wi-Fi delivers. Working with Cambium Networks, we are able to deliver the latest Wi-Fi 6 experience from the guest room to the meeting room, even covering outdoor spaces such as golf courses or RV parking. Cambium Networks cnMaestro X gives us visibility and configuration security across all the network components." – Scott Jamison, President, Hospitality Division, Safety NetAccess

See Cambium Networks solutions at the AHLA Hospitality Show and conference on June 27-29 in Las Vegas. At the show, Cambium Networks will be in the RoomNet booth #1635 and World Cinema booth #823.

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About the Author

Cabling Installation & Maintenance Staff

Cabling Installation & Maintenance publishes news and technical information for information and communications technology (ICT) professionals.

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