CommScope (www.commscope.com) recently reported on a survey it conducted earlier this year that compared and contrasted the attitudes of Millennials and of Baby Boomers toward network connectivity. In the report titled “Your network: Now serving Millennials,” CommScope market intelligence analyst Elise Vadnais provides data from the survey and analysis that puts the data into a larger cultural perspective.
Conducted in February 2016, the survey defined Millennials as those between the ages of 15 and 35 inclusive, and Baby Boomers as those between the ages of 51 and 70 inclusive. It gathered information from a total of 4,000 individuals from the following metropolitan areas: San Francisco, Sao Paulo, London, and Hong Kong.
Vadnais stated that younger Millennials-those under 20-“are the first cohort to grow up within a fully immersed digital, wireless world. Rather than treating the internet as a ‘tool,’ a ‘knowledgebase’ or a ‘means to an end’ … younger Millennials view the internet as an indistinguishable part of their individual identity and the social fabric of their lives.”
Given that reality, she continued, “It is not surprising that our survey reaffirmed Millennials’ prioritization of instant, constant connectivity, primarily through the smartphone.” A logical deduction, then, is that these young Millennials expect immediate and reliable connectivity regardless of time or place.