Fiber Optic Center names new director of strategic marketing
Kathleen Skelton, a strategic marketing professional with expertise in business development, online strategy, social media, and content marketing, has joined FOC.
Fiber Optic Center, Inc. (FOC), an expert in the global distribution of fiber-optic components, equipment and supplies based in New Bedford, MA, announced the appointment of Kathleen Skelton as the company's new director of strategic marketing.
Skelton, a strategic marketing professional with expertise in business development, online strategy, social media, and content marketing, arrives at FOC with over twenty years of global business and marketing experience in the fiber-optics industry. She has held customer service, sales and marketing management positions at several companies, but is best known for her consultative media management roles at Lightwave Magazine, Lightwaveonline and KMI Research.
Neal Weiss, founder and president of FOC, commented, “One of the advantages of being in the industry for a long time is that we can identify specific individuals who stand out as having a superior knowledge of the international fiber business as well as expertise in their particular job. Kathleen Skelton is one of those who has both. We are fortunate that she was ready to make a change, and to have her leading FOC’s effort to expand our footprint worldwide and strengthen our 21st Century marketing efforts.”
“My career has provided a great opportunity to work with most companies in the fiber optics industry," said Skelton. "Fiber Optic Center is one of the companies I have had the pleasure to work with, as a media consultant, over the past ten years. It has never been lost on me just how unique this company is in the depth of manufacturing and technical knowledge that they provide their customers but also the level of integrity and character on which the company is built. I feel honored and thankful to be a part of a company operating daily on an amazing values-based foundation.”
In addition to her work in the corporate marketing world, Skelton volunteers for several organizations including Voices of Hope; Destination Imagination and The Skelton Cohere Club that she founded with her son to support youth charity teams. She works with youth groups teaching business strategy for various community projects. In her volunteer work, Kathleen is committed to developing tomorrow's leaders through exciting, strategy-focused business education. This mission guides all of her work outside of the corporate office, including positions within the classrooms, PTO, and sports teams in her community.