FSR names Toronto-based SOS Group as Canadian rep

Aug. 25, 2021
New dealer relationship underscores the manufacturer’s commitment to the Canadian market.
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FSR recently announced it has expanded its presence in Canada, with the appointment of Sales Outsource Solutions (SOS) Group as its manufacturer’s representative there.

The newly formed relationship underscores FSR’s commitment "to bring exceptional sales, marketing and technical support to its Canadian market-base by partnering with a company rich in resources and proficient in electrical, IT and cabling applications," the company said in a statement.

Toronto-based SOS Group is known for its portfolio comprised of best-of-breed audio, video and data communications products.

SOS will focus on distributing FSR’s popular infrastructure product lines, which include the company’s flagship floor, wall, table and ceiling boxes; as well as its comprehensive series of power, connectivity and cable management solutions – which FSR noted are "a perfect fit for the rep group [which] specializes in fiber-optic and copper communication cables and associated accessories."

SOS’s sales region will include all of Canada, excluding Alberta, Yukon and the Northwest Territories.

In an announcement dated May 13, Jan Sandri, FSR’s president, commented:

“This is an exciting time for FSR and we’re delighted to announce this new partnership with SOS Group, a company with a strong portfolio that fits well with our brand. SOS’s philosophy mirrors our own – maximizing market share quickly and economically by connecting people with solutions that work. They’re very well respected in Canada and have earned a reputation as trusted problem solvers and we’re delighted to have them serve as advocates for our customers. We have previously worked with two of SOS Group’s representatives in an independent capacity and we’re looking forward to reuniting our teams.”

FSR is a manufacturer of a wide variety of products for the Pro AV and information and communications technologies (ICT) markets. The company manufactures its audio and video switching, control products, connectivity boxes and collaboration systems from headquarters in Woodland Park, NJ. The company is also an HDBaseT Alliance Adopter Member.

For more information, visit www.fsrinc.com.

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