Mark A. DeSorbo
Asia has not exactly been the land of opportunity lately, given its diverse and ailing economies. Yet three technology-rooted organizations, one being PennWell, have formed an alliance to meet the increasing demand for telecommunications coverage in China.
PennWell has joined forces with Telecom World magazine and the Institute of Scientific and Technical Information of China (istic) to ultimately beef up coverage in a corner of the world that will spend $60 billion by the year 2000 expanding its telecommunications infrastructure.
In fact, the plan calls for the installation of more than 200,000 kilometers of fiber-optic trunk lines, says David Janoff, vice president of PennWell`s Communications and Optoelectronics Group. "Much of the spending will be directed at leading-edge technologies in fiber-optics technology, advanced cabling systems, and wireless integration--the editorial core of all the publications at PennWell."
To provide the necessary information to facilitate this expansion, Telecom World has agreed to translate and carry content from Cabling Installation & Maintenance, Lightwave, osp Engineering & Construction, and Wireless Integration, all published by PennWell. Telecom World will also receive exclusive sales representation by PennWell in the United States and Europe. Published by the International Data Group (idc) and the istic, a division of China`s Ministry of Science and Technology, the magazine has a circulation of 38,000.
Telecom World is widely regarded as the leading source for telecommunications news and information in China, says Hugo Shong, managing director of idg. "We are committed to expanding our content even further to address new and emerging issues impacting the Asian telecommunications marketplace," he says. "Our agreement with PennWell, whose publications already have an excellent reputation in China, enables us to further extend the breadth of information we provide to our readers in this market. We will continue to look for ways to increase our coverage even more."