August`s featured personality from the cabling industry is Joe O`Brien, product manager with Nelson Firestop Products (Tulsa, OK). O`Brien started Nelson Firestop literally from the back of his vehicle more than 30 years ago and has been instrumental in the organization`s growth since then. A graduate of Cornell University and World War II veteran, O`Brien lends insights on life issues that go far deeper than simply firestopping a building.