As noted by Business Insider's Myles Udland,
the chart shows that "in the first half of 2015, year-over-year growth in MVPD subscribers — 'multichannel video programming distributor,' or, in plain English, a cable company like
Time Warner Cable or
Comcast — went negative." Udland continues, "Over the past five years, the percent of households with cable subscriptions has been falling. But with year-over-year subscribers still seeing growth, however modest, cable companies were still able to look past what some had seen as a coming cord-cutting apocalypse. [But] now, that is a reality." For its part, Fortune's Barb Darrow notes, "
Customers continue to ditch their cable subscriptions at a rate that has to be freaking out the major U.S. cable companies...Pacific Crest analyst Adam Hargreaves estimated that the top 8 cable companies lost 463,000 subscribers in the second quarter of 2015 compared to a decline of 141,000 for the second quarter last year. 'We see nothing to suggest this will change,' according to Hargreave’s research note. Ouch."
Full Stories: This is the scariest chart in the history of cable TV (businessinsider.com)
Cable consumers keep cutting the cord. Can anyone blame them? (fortune.com)
