Carlon Lamson Sessions is making inroads into the residential market with a new line of structured cabling products.
The company began moving in this direction after hearing feedback from cable installers who wanted to work in the residential market.
The Cleveland, OH-based Carlon Lamson Sessions www.carlon.com, whose parent company is Lamson & Sessions, makes optical fiber/copper and coaxial cable protection and management products. Its new product line is called Carlon Structured Cable Management Systems. The company launched the product line in September 2001, and since then, interest in the line has been overwhelming.
The new product line is specifically engineered for residential and commercial low voltage applications. The line contains a variety of brackets, boxes, flexible raceways, fittings and accessories. These are designed to make low voltage installations faster and easier for installers.
The line is called the Structured Cable Management Systems Line. It features the Resi-Gard, a general purpose flexible raceway product designed specifically for the line. "It comes along with orange brackets and boxes that give the homeowner a truly future-proofed home," says Renee Bruno, senior product marketing analyst for Carlon, a business unit of the Lamson & Sessions Co.
Bruno says the company is trying to position itself as a leader in the market of non-metallic cable management products for structured cabling and other inside and outside plant applications. This new line of products is considered one step in this direction. "This is one piece of the pie," says Bruno.
"Our goal is to become the leader," says Bruno. "We are the only manufacturer that offers a complete system of brackets, boxes and raceways. No one else offers this. We want to maintain that as the market grows."
Bruno says the new Carlon Lamson line can be used in commercial applications as well as residential. But the company is aiming for the residential market in particular. It decided to do this after holding focus groups that zeroed in on commercial products for multi-dwelling units.
Through the focus groups, the company saw a definite need for the product. Contractors in these groups said they were taking the company's existing products and trying to apply them to residential cable installation projects.
"Contractors were taking our electrical products like our blue electrical zip boxes, and they would cut off the back of the zip box so it was just a bracket and then bend the cable in," says Bruno. "They would do that, and we would hear from our customers that we need to come out with a structured cabling line."
