Wireless Advertising on Handheld Devices

March 5, 2001 More than half of the individuals who use wireless devices express some degree of interest in receiving advertisements for products or services on their devices.

According to a recent survey conducted by Telephia, Inc., (www.telephia.com) more than half of the individuals who use wireless devices express some degree of interest in receiving advertisements for products or services on their devices. Many of those who are initially not open to accepting ads change their minds when presented with the opportunity to obtain some sort of compensation and/or control of the advertisements in exchange.

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