Telecom Carriers Relying on Alternative Channel Strategies
Jan. 29, 2001
Telecommunications carriers are relying on alternative methods to reach and serve customers.
Telecommunications carriers are relying on alternative methods to reach and serve customers, according to Cahners In-Stat Group (www.instat.com). Telemarketing continues to be an effective means of selling new services for Incumbent Local Exchange Carriers (ILECs). The online channel continues to grow in importance for ILECs, and retail is emerging as the key alternative channel with carriers partnering with retailers for a store-within-a-store concept.
