ADI/Genesis road trip saves installers freight costs

Nov. 16, 2001
November 16, 2001 Customers in the Northwest purchased more than 100 miles of cable and had it hand-delivered.

A recent road trip through the Northwestern United States by wholesale distributor ADI ( and Genesis Cable Systems ( was well-received by several system-installer clients of the two organizations-at least in part because the trip saved their customers freight costs.

ADI and Genesis released a statement saying the trip was in their best interests too; they reached their goal by selling more than 100 miles of cable during the week-long promotional trip.

ADI's area manager Doug Jenkins and regional structured-cabling salesman Ben Simon teamed with Genesis regional salesman Mark Matthews throughout the week. They traveled by RV and equipment truck, and made stops at more than 20 customers.

"Our goals were to motivate and generate more excitement with these customers and create more of an awareness of our branches," says Simon. ADI has 111 locations in the United States, Canada, Mexico, and Puerto Rico.

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