Hoffman forges alliance with marketing group

Dec. 27, 2001
December 27, 2001 The electronics-enclosure maker aligns with a group made up of electrical suppliers and distributors.

Hoffman (www.hoffmanonline.com), a provider of electronic enclosures and packaging products, recently announced its membership in the IMARK Group, a member-owned marketing group made up of more than 100 electrical suppliers and 185 independent electrical distributors. The group says its programs help members and suppliers maximize profitability, increase market share, and help strengthen business relationships.

Martin Pint, vice president of sales and marketing, says Hoffman "sees tremendous opportunity in terms of incremental sales and marketing activities. Our intentions are to be aggressive in taking advantage of the many programs that IMARK offers."

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