The Copper Development Association (CDA--www.copper.org) has made available to communications-cabling installers and systems integrators a ready-to-mail consumer brochure. The brochure contains 10 questions that consumers should ask when considering their communications-wiring needs; it also includes 10 questions to ask when choosing a communications-cabling installer.
Bill Black, vice president for wire and cable within the CDA, says the direct-mail piece can play a role in the marketing of professional services, in the face of slowing consumer spending and increased competition. "The need for upgraded communications wiring has never been greater," he says. "At the same time, communications installers and systems integrators are looking for new ways to reach and assist consumers with decision-making information. This mailer can help meet that need."
Designed to attract the attention of home and apartment owners, the brochure provides a consumer checklist to help determine individual needs. It advises consumers to ask installers for references, discuss installer training and equipment warranties, and inquire about the benefits of a structured wiring system using Category 5 or 5e wiring and RG-6 coaxial cable.
The CDA offers the brochures free in quantities up to 200, and charges for larger amounts. Interested parties can contact Bill Black directly at (800) 232-3282.