June 13, 2008 -- Textron'sGreenlee, a supplier of professional grade tools and testing equipment, announced that Bill Robson will be joining its leadership team as vice president of sales and marketing. Robson comes from Textron's E-Z-GO business unit where he most recently served as vice president of the unit's Specialty and Used Car business.
"Bill brings a wealth of sales and marketing experience to Greenlee that will prove instrumental to our organization as we aggressively drive to meet the growth goals we've established in our existing and adjacent channels," comments Scott Hall, president of Greenlee. "His proven leadership both within Textron and our industry will provide the strategic direction needed to maintain our competitive edge in today's marketplace."
Robson will be responsible for leading the sales and marketing area of the business, defining Greenlee's go-to-market and branding strategy, and driving the company forward as its global footprint increases. His strategic leadership will be focused on launching new products, programs, promotions, and sales tools, and providing oversight and direction to the sales team.
Robson joined Textron in 1995 and has served in a variety of leadership positions. Most recently, he led E-Z-GO as vice president of Specialty Vehicle Sales. Prior to coming to Textron, Robson led the marketing team at General Cable Company, where he was responsible for two aerial device and utility vehicle product lines for the telecommunications, electric utility and contractor markets. Robson's 29 years in sales, marketing, distribution and dealer management, complemented by his leadership in key business processes, such as Textron's Goal Deployment Process and Textron Six Sigma, will be beneficial to Greenlee.
Robson holds a Master's of Business Administration from the University of Denver and Bachelor's of Science degrees in Economics and Art History from Florida State University. He completed his Textron Six Sigma Academy Black Belt Training in 2002.