Hoffman redesigns Web site
April 27, 2006 - The new online product catalog aims to provide a user-friendly means of obtaining information.
Hoffman's redesigned Web site, www.hoffmanonline.com, features streamlined navigation, enhanced search options, and a new online product catalog that the company says provides visitors a more effective and user-friendly tool to obtain information about Hoffman's services. The improvements are a result of customer and sales-channel research and feedback as well as analysis of some of the Internet's most highly regarded business-to-business sites.
"Research respondents indicated the Hoffman Web site contained a wealth of information, but that it wasn't always easy to navigate," said Emily Orvik, Hoffman marketing communications manager. "We believe the redesigned Web site can simplify the information-gathering process for our customers, sales partners, and other site visitors.
"The newly launched site emphasizes Hoffman's long-held reputation for providing customers worldwide with excellent service, technical expertise, and quality products. Our top priority in developing the new Web site is to make it as easy as possible for our customers to find the information they need to make the best enclosure choices."