Rhino intros 'pen-and-tape' labeling tool

March 21, 2007 -- Rhino has introduced its Rhino 101 reusable label dispenser, a tool optimized for rough-in labeling that combines the company's industrial labels with a "Sharpie" brand retractable permanent marker.

March 21, 2007 -- Rhino has introduced its Rhino 101 reusable label dispenser, a tool optimized for rough-in labeling that combines the durability of the company's industrial labels with a retractable permanent marker.

According to the company, the reusable, refillable handheld labeling tool provides tape, pen, writing surface and cutter into one package. The tape is an easy to load, drop-in cartridge that consists of split-back Rhino labels featuring industrial-strength adhesive. The included pen is a black "Sharpie" brand retractable permanent marker.

The tool's integrated writing surface makes it easy to write labels anywhere; a built-in cutter, belt clip and lanyard hook provide further portability. The tool includes a thumb advance for easy tape dispensing without smearing and a viewing window to align the label prior to cutting (for self-laminating labels).

"Pen and tape labeling has been around for decades and still, for many, is the most cost-effective and efficient means for labeling their projects," comments Doug Waldal, global business director for Rhino. "We recognize this and for this reason decided to develop an innovative product that we feel represents the best 'pen-and-tape' labeling solution on the market today."

The tool is available in two packages: one for wire and cable marking (contains self-laminating die cut vinyl labels) and one for general purpose marking (contains continuous flexible nylon labels). Each lists for $19.99. Label cartridge refills are available in both self-laminating and nylon styles and retail for $9.99. All will be available at major distributors in the security, datacomm, professional audio/video, electrical, MRO and construction markets in May of this year.

"Prior to designing the RHINO 101 and even during the design and testing phases, we interviewed many installers to learn what features were most important to them," concludes Rafael Martinez, product manager for Rhino. "They were very specific about the labeling functionality they wanted, what was currently missing in the marketplace, and what their 'ideal' pen-and-tape labeler would include. We are proud to say that the Rhino 101 was truly user-inspired."

Rhino is a brand within Dymo, a business unit within Sanford L.P., a Newell Rubbermaid company. Dymo designs and manufactures the Rhino professional label printers and tools for commercial, residential and industrial use.

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