Belden launches wireless partnership program
April 20, 2007 -- Belden's wireless integrator (BWI) channel partner program offers technology for integrators engaged in WLAN design and installation.
April 20, 2007 -- Belden has announced the launch of its Belden Wireless Integrator (BWI) channel program.
According to the company, the primary purpose of the channel partner program is to build a comprehensive network of systems integrators and contractor partners who are fully qualified to provide design, installation and maintenance services for the Belden Wireless Solution.
The structure of the BWI Channel Program will be similar to the Belden IBDN Certified System Vendor (CSV) Program. Participants in the Belden Wireless Integrator Program will be offered education, hands-on training and certification in all aspects of the Belden Wireless Solution, including system design/concept, installation, testing and maintenance.
"There is a growing demand in the marketplace for secure, reliable wireless networks that combine the benefits of high performance and utmost mobility," says Bill Miller, director of adjacent technology marketing for Belden. "Belden has taken the lead in fulfilling this need, first with our Belden Wireless Solution, and now with the BWI Channel Program."
Belden invites qualified applicants to apply for the BWI partner program, and extends a special invitation to current CSVs already active in the WLAN market or those considering entry into this rapidly growing business opportunity.
Successful applicants will complete a Belden Wireless Integrator Agreement and a comprehensive classroom training program with a planned curriculum involving the principles, simplicity and essential components of the Belden Wireless Solution.
"The BWI program offers tremendous growth potential for integrators as market demand for wireless LANs increases," adds Miller. "With BWI certification, integrators already engaged in selling and installing wireless communications systems can build new revenue streams by offering customers a superior wireless LAN architecture - Belden's revolutionary, interference-free Channel Blanket technology. In addition, contractors and installers currently specializing in the implementation of copper- and fiber-based structured cabling networks can gain new business opportunities by adding the wireless LAN option to their existing portfolio of products and services."
Authorized Belden Wireless Integrator channel partners will receive a full suite of marketing materials, including brochures, promotional CDs, design tools, technical bulletins and more. These materials spell out in detail all the features and benefits of the Belden Wireless Solution, and are designed to jump-start each partner's marketing and sales efforts.