Telecommunications providers should pay close attention to the convergence of work, home, and mobile "lives" being experienced by a growing number of consumers, according to In-Stat/MDR.
This trend, driven by overlapping work and non-work uses for telecommunications services across multiple technologies, could strongly influence the development of Integrated Residential Services (I/RS) that provide a single point of access for voice, data, applications and/or messaging, the high-tech research firm says.
The report says that the trend to watch - the one that will lead to the most competitive future services - is not the convergence of voice and data or the integration of the fixed-line and wireless; it's the convergence of work, home and mobile life. Customers are increasingly showing strong, potential interest in ongoing services that will allow them to create, control, and personalize a unified communication experience across networks.
According to a new In-Stat/MDR report that includes data from a proprietary consumer survey, services that provide a single point of access for voice, data, applications and/or messaging, could be a hit. The report also found:
* Nearly three-quarters of survey respondents expressed interest in I/RS,
* Cell phone/landline integration appears to have the highest demand currently,
* Telecommuters showed particularly strong interest in I/RS.
The report, "Life Convergence: Exploring Early Market Demand for Integrated Residential Services (I/RS) Part One: Fixed-line/Wireless," explores consumer interest in, and willingness to pay for, I/RS services, as well as which behaviors or demographic profiles might indicate early adoption of these services.
In-Stat/MDR is based in Scottsdale, AZ. For more information visit www.instat.com.
