ICE Cable Systems buffs HDMI packs for AV contractors' efficiency, presentation

ICE Cable Systems, a manufacturer of premium low-voltage wire and cable products, announced that it has begun shipping its 'Clear Series 2' HDMI cables in an aesthetically sharp new packaging, intended to benefit AV contractors in terms of the storing, jobsite and client presentation phases of the cabling installation process.

"Most wire and cable companies in the custom channel ship their HDMI cables in clear bags which are either heat-sealed or zip-locked,” asserts ICE Cable Systems president Brian Rizzo. "Integrators prefer bags because they can easily be stored in a work truck where space is a premium. The problem is that they look like sandwich baggies; this doesn’t make for a great presentation to your client."

Rizzo continues, "We set out to design a bag that has an upscale feel while offering enhanced functionality; we landed on a re-sealable package that with its lush artwork and glossy-coating captures the premium look-and-feel that ICE Cable Systems is recognized for, while also incorporating hang-holes for an impressive presentation at retail.”