TREND Networks focuses on North American customer experience

July 14, 2021
TREND Networks announced that its VP Sales – North America, Mike Grindele, has assumed additional responsibility for the test equipment company's customer service, technical support, and repair and calibration departments.

In June, TREND Networks, global manufacturer and supplier of test equipment for cable, network, PoE, CCTV, bandwidth, and Industrial Ethernet applications, announced that its VP Sales – North America, Mike Grindele, has assumed additional responsibility for the company's customer service, technical support, and repair and calibration departments, "with a commitment to put customer experience at the heart of everything the company does," per a company statement.

The new reporting structure "will ensure distributors and end users have access to the dependable equipment, data, and support they need," added the company, which emphasized that Grindele’s key area of focus "will be on providing a frictionless point of contact and consistent high level of service through sales and order fulfilment, to post-sales technical support and [product] calibration."

“As part of our 'Depend On Us' philosophy, we wanted to bring our service and support departments even closer together, enabling us to better provide the dependable support that we know our customers rely on to get the results they need, when they need them,” explained Tim Widdershoven, Marketing Director for TREND Networks, 

He continued: “We know that Mike’s expertise in customer experience and in the industry will prove a great asset and comes during a really exciting time for our business.”

“While the various departments in North America have always worked very well together, consolidating all functions to be led by one manager ensures a consistency of vision and direction with the customer experience at the center of everything we do,” said Grindele. “This holistic view of our customers’ interactions allows us to wring out inefficiencies, consolidate processes, and simply take care of our customers’ needs faster.”

Grindele, who resides in Dallas, Texas, brings decades of experience within the IT and test equipment field, having joined TREND Networks in 2020 after 19 years with Fluke Networks.

With a focus on the customer experience, TREND Networks said Grindele will use his in-depth knowledge to lead the company's service team in responding fast to customer needs, and "alongside his new responsibilities, will continue to head up an experienced department of sales personnel to cater to customers across North America."

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About the Author

Matt Vincent | Senior Editor

Matt Vincent is a B2B technology journalist, editor and content producer with over 15 years of experience, specializing in the full range of media content production and management, as well as SEO and social media engagement best practices, for both Cabling Installation & Maintenance magazine and its website He currently provides trade show, company, executive and field technology trend coverage for the ICT structured cabling, telecommunications networking, data center, IP physical security, and professional AV vertical market segments. Email: [email protected]

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