Leviton Acquires Cable Manufacturer Brand-Rex

Dec. 31, 2015

Leviton acquired Brand-Rex Ltd, "a leading developer of cabling solutions for network infrastructure and high-performance industrial applications," Leviton said in a statement in late 2015 announcing the deal. "Brand-Rex's proprietary cabling solutions and robust European market presence are a natural complement to Leviton Network Solutions' existing network infrastructure systems offerings and strength in the Americas."

The company added that Brand-Rex will provide cable to complement Leviton's connectivity solutions in Europe, the Middle East, Mexico, Latin America, and Asia. "Overtime, Leviton will use this new expanded geographic presence and logistics infrastructure to offer a wide range of Leviton products in these markets," Leviton said. "Leviton will continue its existing cable-supplier partnerships to meet the unique needs and specifications of customers in the United States."

Ross Goldman, executive vice president and general manager at Leviton Network Solutions, will have overall responsibility for the business. He commented, "The merging of the two solutions will be welcomed by the growing number of customers who seek quality, standardized, and global network infrastructure. It will allow customers to access a broader set of services and solutions with local support worldwide."

Brand-Rex will be part of the company's Leviton Network Solutions division and will continue to be managed by Martin Hanchard, who will report to Goldman. Leviton and Brand-Rex will maintain their separate sales and distribution channels, as well as existing manufacturing operations. Brand-Rex products will continue to use the Brand-Rex name following the acquisition.

Daryoush Larizadeh, Leviton's president and CEO, said, "The natural synergies between Leviton and Brand-Rex will allow for a pure growth opportunity as we strengthen and expand our geographic and vertical industry presence."

Leviton's chief executive officer, Don Hendler, said he "could not be more thrilled about the opportunities this acquisition will provide, and we welcome Brand-Rex to the Leviton family of companies."

Hanchard, Brand-Rex's chief executive officer, commented, "Our long-term goal for Brand-Rex has always been to join a large, multinational industry group that shares our core values. We are delighted to join the Leviton family, and look forward to our customers realizing the benefits of this acquisition."

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