Reelex signs four new licensees for its tangle- and twist-free cable packaging
The company says its anti-knockoff campaign has contributed to the 2015 growth of its patented cable packaging technology.
Reelex Packaging Solutions, which provides and licenses the Reelex tangle- and twist-free package for wire and cable, recently announced that in the first half of 2015 it signed four new licensees. Timothy Copp, Reelex vice president of business development, stated that never before in the company’s history has it signed as many as four licensees in the first half of a year. He said he attributes improvements in the global economy, as well as a successful anti-knockoff education effort, as catalysts for the first-half success of its cable packaging technology.
The four new licensees are The Siemon Company, Sandmartin Electronic, Zhaolong (Zhejiang Zhaolong Cable), and ZTC (Zhangjiagang Twentsche Cable).
“Our ongoing anti-counterfeit campaign is aimed at increasing recognition of knockoff versus genuine Reelex,” Copp said. “End users are becoming more aware that products in genuine Reelex packaging [examples pictured on this page] are far less prone to tangles, knots and damage to the product, and are demanding that their suppliers provide them with products in stress-free packaging. This, in conjunction with our technology being protected by patents and trademarks, we believe is having a positive effect in expanding the use of Reelex versus knockoff alternatives.”
Reelex technology is a proprietary method of coiling wire or cable into a precision-wound figure-eight pattern, the company explained. By employing this cable packaging approach, the coil dispenses from the inside out, without twists, tangles or inertia, it added. “Licensees sign an agreement to use Reelex packaging technology via specialty coiling equipment designed and manufactured by Reelex Packaging Solutions,” the company explained. “Licensees are also obligated to print the Reelex trademark on genuine packages containing Reelex technology.”