NASCAR's J.J. Yeley joins Superior Essex at BICSI Winter 2017

Jan. 24, 2017
Superior Essex says it "is working with NASCAR and its sponsors to generate new relationships and create a new demand for its products throughout the NASCAR industry."

Image: ESPN

(Business Wire) -- Superior Essex is excited to announce that J.J. Yeley and the TriStar Motorsports team will be joining the company at the 2017 BICSI Winter Conference and Exhibition's booth #845 for its showcase of the company's Speed eXPerience promotion. As a part of its Speed eXPerience, Superior Essex is working with NASCAR and its sponsors to generate new relationships and create a new demand for its products throughout the NASCAR industry. Currently, Superior Essex is sponsoring the No. 14 Toyota for thirteen races during the 2017 season, with Yeley behind the wheel.

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J.J. Yeley began his racing career at age 14, rising to prominence as he continued to add victories and record-breaking performances to his track record. In 1998 at the age of 21, he became the youngest driver at the time to qualify for the Indianapolis 500. In 2003, he broke the record for single-season victories with 24 USAC wins, and joined Tony Stewart as only the second driver in USAC history to win the “Triple Crown” by taking the Midget, Sprint and Silver Crown championships in a single season. In addition to racing, Yeley participates in numerous charities nationwide, with a special interest in children’s charities and fund raising events.

“We are thrilled to have J.J. at our booth this year to support the Speed eXPerience,” says Ken Braziel, Vice President of Enterprise Sales at Superior Essex. “He’s one of the best drivers on the track today, and he brings a lot of great energy and excitement along with him. This is great opportunity to share some of that excitement with the ICT community, and to highlight the positive relationships we are forming between our two industries as well.”

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