Adtran, Inc. (NASDAQ: ADTN), a provider of networking infrastructure products, announced the launch of its updated Adtran Channel Partner Program. The company says the new program will "simplify business processes, increase profitability and empower resellers and distributors to develop best-in-class solutions specific to their market and customers and drive greater revenue."
Per an Adtran press release:
The new Channel Partner Program architecture has been simplified from five partner levels to two, with each level offering tailored benefits. Partners can join at either the Authorized or Premier level, with both providing access to a wealth of networking expertise that can be channeled into new revenue creation.
Furthermore, Adtran’s rejuvenated program makes it easier for partners to sell complete Adtran solutions with new financial incentives, co-branded marketing collateral and access to world-class technical support, both before and after the sale.
In addition, Adtran’s new program offers promotions and significant discounts on its enterprise connectivity solutions and empowers partners to directly influence Adtran product roadmap and services offerings.
“Adtran’s goal has always been to deliver a simple, smart and profitable program to the entire partner ecosystem. We believe the new Adtran Channel Partner Program achieves this,” comments Jim Teeter, regional vice president, SS&E Sales and Channel Distribution at Adtran. “These updates, along with some exciting new products purpose-built for this segment, are proof of our commitment to supporting our partners. We look forward to many more exciting updates to come as we continue to build efficacious and rewarding alliances.”
For more information about the Adtran Channel Partner Program and how to join, visit: Adtran.com/partners.