MicroCare recently announced its appointment of Keith Sanducci to the position of region manager, West Coast, which covers California, Oregon, Washington, Idaho, and British Columbia. “Keith is an experienced technical sales expert and has strong links to the MicroCare distribution network up and down the West Coast,” the company said when making the announcement.
“His portfolio will include direct sales of certain MicroCare products, as well as the development of the distribution network for MicroCare and the Sticklers line of fiber-optic cleaners,” MicroCare added. “He is looking forward to using the qualities, ethics, and skills that he has developed over the years.”
Sanducci’s professional resume includes working as an outside sales rep for an industrial distributor beginning in the late 1980s, serving aerospace, defense, and manufacturing industries. He later managed a team of outside sales professionals for an abrasives manufacturer. In 2006 he joined the sales force of WASSCO, a regional distributor of electronics products; at WASSCO he was introduced to MicroCare products. Sanducci later moved to the R.S. Hughes Company.