General Cable launches mobile device-friendly catalogs
New mobile-friendly format makes the wire and cable company's catalogs compatible with smartphone and tablet PCs equipped with Android and Apple operating systems.
General Cable (NYSE: BGC) announced that its line of Interactive Catalogs are now mobile-device friendly. The wire and cable manufacturer launched its collection of Interactive Catalogs on its company web site under the heading 'Catalogs,' in July. The company says its new mobile-friendly format makes the catalogs compatible with tablet and smartphone devices equipped with Android and Apple operating systems.
“It was an easy call. This is where our customers are,” said Lisa Lawson, Vice President of Corporate Communications, General Cable.
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Lawson added, “Re-engineering marketing to embrace electronic devices will more effectively and efficiently support and service our customers today and into the future. With more and more business being conducted on the Internet through mobile devices, doing business with General Cable will continue to be quick and easy from wherever you are, delivering unlimited content in real-time. ”