April 21, 2009 -- Liberty Wire & Cable, a supplier of wire and cable products for the audio/video trade, has introduced its "recession-fighting" Cherry-Picking Initiative, designed to provide more and better options to help commercial and residential installers and other customers through tough times in the U.S. economy.
Liberty says the initiative is designed to protect and preserve installers' businesses by encouraging and helping them select from more than 7,000 product SKUs, including the market's largest selection of Lutron lighting products. With so many items to 'cherry pick' among, and assistance available from Liberty's technical specialists, Liberty says the service provides a valuable alternative to allocating precious capital to maintain high inventory levels. Customers can, in effect, just use Liberty's warehouses as their own, maintains the supplier, selecting what they need when they need it, knowing that Liberty's delivery services are swift and reliable.
"Given the dynamics of today's economy, we know cherry-picking products is a must-do procedure for every professional AV customer," says Kirk Horlbeck, Liberty's senior vice president of marketing. "That's why Liberty wants to be the first stop on our customers' Cherry Pick list. As professionals shop around for bargains, we know they will inevitably focus on Liberty for our quality, performance and economy."
In the nation's present economic recession, Liberty assumes customers work with multiple suppliers and advocates cherry picking for several reasons: as a means to immediate savings, as a profit protection strategy, and as a good way to sample both products and services. Along with its products, for example, Liberty notes that it provides a variety of in-stock and custom wall plates through its PanelCrafters division, and custom cable assemblies and kitting services for any type of installation.
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