Southwire Launching Contractor Engagement Program

Southwire will launch an engagement program for its contractor partners in September. Through the ContractorConnect program, “contractors will have the opportunity to earn points through activities like product and application training completion, project-lead submittal, survey completion, and more,” the company said when announcing the mid-September launch. “These points will be redeemable for Southwire products, gear, and exclusive merchandise.”

Contractors enrolled in the program also will have access to promotions, training, and events.

“This program plays an instrumental role in rewarding the loyalty of our contractor partners,” said Alan Colorito, vice president of marketing and communications at Southwire. “We are excited to see how this program will continue to grow and progress as well roll out new benefits and rewards.”

Contractors can pre-register on the ContractorConnect platform now. Southwire will award 1000 points to contractors who sign up before the official launch in mid-September.