Robert C. Carlson, Jr. has been named to the newly created position of vice president of global marketing for the Siemon Company.
In his new role, Carlson will have direct global responsibility for marketing communications, product line management, market management and customer
support services. He will report directly to Carl N. Siemon, president of the company.
Carlson has been with the company for more than 10 years. He began his career at the Siemon Company as an engineer in 1992, designing many new products and securing several patents for the company. He was later promoted to senior engineer.
The company promoted Carlson to marketing manager in 1997. In 2000, he moved from marketing into sales, taking responsibility for US sales of Siemon cabling products and was named national sales manager. He was elected an officer of the company in September 2001 and became vice president of national sales (U.S.) before being named vice president for sales for North America in February 2003.
Carlson is credited with helping guide the company towards its goal of becoming a global operation. He has a bachelor's degree from the University of New Haven, CT.
"I am extremely excited about this very challenging opportunity," says Carlson. "The needs of the market globally are vastly different from any individual country or region and I look forward to gaining the insight of the global marketplace and helping to guide the company's marketing efforts toward increased market share and brand recognition."
The Siemon Company, based in Watertown, CT, manufactures structured cabling products. For more information visit www.siemon.com.