Edge Marketing & Procurement has opened doors and expanded the market potential for HellermannTyton.
This marketing company has helped the cable management and network cabling solutions manufacturer extend its reach into new markets.
Edge Marketing & Procurement Group is a member-owned organization of independent distributors and vendors. Edge Marketing & Procurement Chairman Ron Meyers says the organization is bringing together manufacturers and distributors with mutually beneficial marketing and networking opportunities beyond what the industry has seen before.
"Beyond the breadth of our program offerings, the extended reach of our organization brings together the most important elements in the electronics, datacom, broadcast, security and CCTV industries, distributors and manufacturers," Meyers says. "We continue to work with our membership to help them take advantage of the lucrative opportunities available even in today's marketplace."
Terry Tuttle, corporate marketing director for HellermannTyton, based in Milwaukee, WI, says those opportunities are the reason HellermannTyton opted to join Edge this year.
"We decided to become an Edge supplier because Edge is a force in the electronics, datacom, broadcast, security and CCTV industries," says Tuttle. "Edge offers full, productive marketing programs that just couldn't be obtained anywhere else."
Tuttle says, with its focus on cabling in OEM and data communications markets, HellermannTyton is now able to interact with distributors it could not reach before its relationship with Edge.
"It goes beyond selling to new distributors too," Tuttle says, "because the Edge marketing program offers the most efficient way to deliver our brand identity to several markets. After these few months, the relationship has opened doors to us and allowed us to work together with the Edge distributors to find new business opportunities."
Edge Marketing is based in Houston, Texas. For more information visit www.edge-group.com.
