HAI has introduced several new programs and marketing tools designed to promote its automation product line in new home developments.
HAI's Builder Partner Program, introduced in 2001, has been expanded to allow for new levels of participation.
"Research indicates that 81% of home builders see home technology as a means to increase profits," comments Allison Read, HAI director of marketing. "These new programs will help them accomplish that."
HAI has unveiled new Builder and Architect sections of its Web site to address the specific needs of each industry. The Builder site includes information on the CEA Techome Rating System, HAI's marketing programs, and will soon list HAI participating builders and model home locations.
The Architect's section of HAI's site features newly available CSI Format architectural specifications of HAI's Omni Family controllers and accessories.
"We wanted to expand our support for builders and architects who recognize the increasing consumer demand for tech-ready, energy efficient homes," notes HAI President Jay McLellan.
HAI has also updated its Model Home Support Kit to include "Automation Simplified" brochures, FAQ sheets for Builders, Realtors, and Interested Home Buyers,
and discreet wall displays that convey the benefits of an HAI automated
home.
HAI, based in New Orleans, manufactures integrated automation and security products. For more information visit www.homeauto.com.
