Alley devoted to newly introduced products

Sept. 12, 2003

Attendees at the Cabling Systems Exhibition will find an alley within the exhibit hall devoted specifically to newly introduced products from the companies exhibiting at the show. The New Product Showcase will feature literature describing the newly introduced products, giving attendees a chance to visit the booth of the product manufacturer for an in-depth demonstration.

The idea for the showcase comes in part from some recently conducted research among members of the cabling industry. Earlier this year, research conducted by Cabling Installation & Maintenance magazine showed that a primary reason cabling professionals attend conferences and exhibitions is to see and learn about new products and technologies.

"The New Product Showcase will provide an opportunity for those attending the exhibition to find, in one spot, the newest products on display throughout the show," says the magazine's chief editor Patrick McLaughlin. "The tabletop display will list the booth number of the product manufacturer and encourage the attendee to visit the booth for an up-close look if they like what they see."

The Cabling Systems Conference & Exhibition, in its first year, will be held in Anaheim, CA September 22-24.

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