April 5, 2001 Brady Corporation (www.bradycorp.com) has named Scott Hoffman as global business director-power and communications markets for Identification Solutions & Specialty Tapes (ISST)-North America. He will be responsible for developing and executing the global vision and strategy for new and existing customers within those markets. Todd LaMalfa has been named director of sales and director-power and communications ISST-North America. He will be responsible for customer value creation processes for those markets in North America.
