Leviton Transitioning Berk-Tek Brand Name

Dec. 8, 2023
Leviton, which acquired the cable manufacturer in 2020, will transition the brand name of its cable in 2024.
In 2024, Leviton will transition away from the Berk-Tek brand name for its U.S. copper and fiber cable products.
In 2024, Leviton will transition away from the Berk-Tek brand name for its U.S. copper and fiber cable products.
In 2024, Leviton will transition away from the Berk-Tek brand name for its U.S. copper and fiber cable products.
In 2024, Leviton will transition away from the Berk-Tek brand name for its U.S. copper and fiber cable products.
In 2024, Leviton will transition away from the Berk-Tek brand name for its U.S. copper and fiber cable products.
In 2024, Leviton will transition away from the Berk-Tek brand name for its U.S. copper and fiber cable products.

Leviton will transition the U.S. cable brand Berk-Tek, a Leviton Company, to Leviton in 2024, the company announced recently. There will be no changes to product part numbers or to the products themselves, Leviton added. The transition to the Leviton name is expected to take approximately 12 months as product packaging migrates. During this transition period, customers may see a mix of branding on packaging, labels, and digital collateral. “While the brand of Berk-Tek, a Leviton company, is changing, the high-quality products, excellent performance and outstanding warranty remain,” the company stated.

Leviton acquired Berk-Tek in September 2020. “When combined with previous acquisitions, Leviton now has a unique global manufacturing footprint providing its customers with end-to-end copper and fiber cabling systems,” Leviton commented when announcing the transition.

“The acquisition of Berk-Tek in 2020 into the Leviton family has enabled us to strengthen our portfolio of industry-leading products that our customers all over the globe expect,” said Ross Goldman, executive vice president and general manager of Leviton Network Solutions. Goldman also serves as the company’s chief sustainability officer. “The legacy of the Berk-Tek brand is now an integral part of Leviton Network Solutions’ commitment to build what’s next to connect everyday spaces.”

Berk-Tek was founded in 1961 and has served the North American structured cabling market since its inception. The company’s New Holland, Pennsylvania facility has expanded several times. Leviton describes it as “one of the largest dedicated four-pair cabling manufacturing facilities in the country.” The company also has a dedicated optical-fiber cable manufacturing facility in Fuquay-Varina, North Carolina that is being expanded. When that expansion is complete in the third quarter of 2024, the facility will have doubled in size.

Todd Harpel, senior director of global copper cables for Leviton, commented, “Berk-Tek built an outstanding reputation in North America for high-quality, high-performance communication cables and excellent customer service over the last six decades. Now that we can offer customers complete end-to-end MILLENNIUM global copper products, it only makes sense for us to integrate under the global Leviton brand.

Brooke Ford, Leviton’s director of fiber product management, added, “Berk-Tek is a long-trusted provider of high-performance cabling, known for our best-in-class service and quality. As Leviton, we will continue that track record with the global OPT-X end-to-end fiber systems for our customers.”

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