Legrand North and Central America names new CMO

Feb. 8, 2023
Legrand North and Central America has announced Laurie Englert as the company's newest Chief Marketing Officer. Most recently, Englert led the integration of 9 independent brands into one under Legrand | AV.
Laurie Englert
Laurie Englert

Legrand recently introduced Laurie Englert as its newest Chief Marketing Officer (CMO) for Legrand, North and Central America.

As noted in a Jan. 26 press release, Englert takes on the new position for Legrand, North and Central America as the global specialist and industry leader in electrical wiring devices and cable management solutions' former CMO of 15 years, Stephen Schoffstall, retired at the end of 2022.

As noted by Legrand, Englert brings to the CMO position 30+ years of experience in various marketing and communication roles, managing high-performing, customer-focused functional teams such as digital experience, customer relationship management (CRM), learning experience, channel marketing, customer care, and others.

Most recently, Englert led the integration of nine independent brands into one brand under Legrand | AV.

In her new role, she will oversee marketing strategy across all Legrand business divisions, and serve as a member of the company's executive committee.

Previously, Englert held Marketing Director and VP level roles at both Milestone AV Technologies (which was acquired by Legrand in 2017), and Graco, Inc.

As further noted by the press release:

Laurie is fueled by her passion for Design Thinking, an innovation framework, and drive to drastically improve the digital experience. She has championed the customer experience, developing a strategy for organizational change to a consumer-centric mindset.

Throughout her career, Laurie has continuously strived to expand her business acumen, earning a Master of Business Communication from St. Thomas University in 2017 and becoming involved in many non-profit boards and associations.

John Selldorff, CEO of Legrand North and Central America, commented:

“We are thrilled to have Laurie as our new CMO, bringing her leadership and expertise to our Corporate Marketing team. With her extensive marketing, design thinking and customer experience background, we’re confident she will propel Legrand to the next level and continue pushing the industry forward.”

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About the Author

Matt Vincent | Senior Editor

Matt Vincent is a B2B technology journalist, editor and content producer with over 15 years of experience, specializing in the full range of media content production and management, as well as SEO and social media engagement best practices, for both Cabling Installation & Maintenance magazine and its website CablingInstall.com. He currently provides trade show, company, executive and field technology trend coverage for the ICT structured cabling, telecommunications networking, data center, IP physical security, and professional AV vertical market segments. Email: [email protected]

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