3M and Dymo partner, targeting electrical markets

May 3, 2010
Co-branded Dymo industrial handheld labelers are to be sold via 3M distribution in North America, and certain countries in Latin America and Europe.

St. Paul, Minn. and Atlanta, Ga. -- The 3M Electrical Markets Division and DYMO Industrial, the industrial division of DYMO, a Newell Rubbermaid company (NYSE: NWL), announced the formation of a strategic alliance today. Financial details of the agreement were not released.

Beginning June 1, 2010, the 3M Electrical Markets Division will offer a line of portable industrial strength labelers through its distribution channels serving electrical markets in North America and key countries in Latin America and Europe. The products will be co-branded under the 3M and DYMO names.

"Teaming up with DYMO to offer the electrical industry high quality DYMO Industrial labelers, along with 3M's current wire identification products, makes strategic sense," said Paul Steece, Vice President and General Manager, 3M Electrical Markets Division. “There is a customer need in this space, and we’re pleased to offer a solution. We are also excited about the prospect for label maker sales growth in the electrical market. Our relationship with DYMO Industrial will help maximize that opportunity.”

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The 3M Portable Labelers PL 100, PL 200 and PL 300 will be available only through the 3M Electrical Markets Division and its authorized distributors and agents. DYMO Rhino-branded label makers will continue to be sold through existing DYMO sales channels serving other industries.

“Combining DYMO Industrial’s labeling technology and expertise with 3M’s market leadership, reputation and strong distribution capabilities in the electrical industry is a formula for success,” said Bob Kibbe, President, DYMO Labeling. “We are pleased to have established what we know will be a mutually beneficial relationship with 3M.”

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