European data center event focuses on big market demand from enterprise users

BroadGroup’s research suggests that IT departments emerge as cloud brokers, hosting applications across a range of data centers and distributed architectures.

Research by market data firm BroadGroup forecasts that strong vertical market demand is currently driving growth in outsourcing to third party data centers in Europe -- but that the trend still leaves approximately 70% of the market that will not yet have outsourced by 2016.

However, the consulting firm also believes that this linear perspective of the market will largely disappear as the computing environment changes. BroadGroup’s research suggests that IT departments emerge as cloud brokers, hosting applications across a range of data centers and distributed architectures. Businesses will be offered a flexible menu of options, automated and on demand. For data centers and users, this dénouement brings a completely new set of challenges and opportunities, contends the firm.

BroadGroup's Datacentres Europe 2013 event takes place in Nice, France from May 29-30, and will be focused on end users in vertical markets, the data center and IT infrastructure they use, and the transformative process that lies ahead towards a flexible computing environment. The event includes an industry exhibition with more than 70 companies represented. “This year’s content will help to shape industry thought in the year ahead on how to energize IT infrastructure for the future computer requirements of end users in vertical markets,” comments Steve Wallage, managing director at BroadGroup Consulting.

Related: Owning vs. outsourcing: Data center physical infrastructure

Sponsors of the event include Schneider Electric, Hewlett Packard, Bird & Bird, eco Verband der deutschen Internetwirtschaft e.V., APL, MigSolv, Cofely GDF Suez, Invest in Iceland, Scholzegruppe, Future Facilities, ABB, Bouygues, EBRC, DEF, Scottish Development International, Conteg, Smacs, Partner Organizations are the European Data Centre Association (EUDCA) and CESIT. Industry Partners include Colo-X, Colo Research, Globeron and EPI.

BroadGroup's Wallage continues, “We believe that cloud driven enterprise IT departments will increasingly need on-demand service provisioning from data centers. This means demand for flexibility, IT expertise, responding to new ways in procurement, vertical market expertise and cost and technical differentiation." He concludes, "Although significant new opportunities for capacity growth will emerge, the change in the competitive dynamics will also lead to new winners and losers. Enterprises and data center providers will discover whether they will be winners at the Datacentres Europe event.”

The event's advanced discount offers close on February 28, 2013.

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