AddOn Networks' fiber-optic products deployed at WWT's network testing facility

Dec. 8, 2020
AddOn Networks fiber-optic solutions are now deployed at World Wide Technology's Advanced Technology Center (ATC).

AddOn Networks, a global supplier of optical connectivity products serving data center, enterprise, government, education, and healthcare provider networks, announced that its fiber-optic products have been deployed extensively for use within the Advanced Technology Center (ATC) at World Wide Technology (WWT), a technology solutions provider with $12 billion in annual revenue that provides digital strategy and supply chain solutions to large public and private organizations around the globe.

The ATC is an expansive network testing facility, built as an ecosystem to design, build, demonstrate, and deploy technology products and integrated architectural solutions. AddOn's optical transceivers and high-speed cabling are now available to WWT's customers for evaluation as a proof of concept prior to investments and project installations. 

Numerous OEM vendor servers, switches, and routers reside within the ATC ecosystem, making interoperability a challenge. AddOn notes that its fiber-optic transceivers are ideal for multi-vendor environments as they are coded and tested for more than 100 OEMs, guaranteeing the same form, fit and functionality as OEM counterparts. 

Geoff Hubbard, ATC Data Center Operations Manager at WWT, oversees the physical equipment architecture in four data centers featuring over 500 racks. The ATC is home to a large network of architects, project planners and engineers -- all orchestrating integrated systems to design and validate projects ranging from greenfield to brownfield environments, "and everything in between," as noted by the firm.  

The ease of use and dependability of AddOn optics within the ATC frees up time for Hubbard's operations team to focus on maintaining the physical equipment and scaling operations, he says. 

"AddOn optics 'simply work' in our multi-vendor environment. Our engineers trust that when you plug in an AddOn optic, there won't be issues and we won't need to add in commands to bypass alerts. We've also had circumstances where we've needed a unique part and AddOn has delivered it the next day," comments Hubbard. He continues, "In addition to the dependable products, the value AddOn delivers is in their people. In all my experience working with vendors, AddOn is comparable to hitting the 'easy button' -- when we request something, they deliver."  

Based in St. Louis, WWT employs more than 6,000 people and operates over 4 million square feet of warehousing, distribution, and integration space in more than 20 facilities throughout the world. For more information, visit

AddOn offers a full network catalog of optical transceivers and high-speed cabling which are 100% compatible in form and functionality across 100 OEM manufacturers, covering more than 20,000 systems and platforms. The company's certified solutions are backed by a lifetime warranty and 24/7/365 global field engineering support. For more information, visit

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