MicroCare heightens European initiatives
Company plans deeper European penetration of its Sticklers brand fiber-optic cleaning products.
With the promotion of Scott Wells from Western European sales manager to business development manager for all of Europe, MicroCare has signaled a heightened push into that continent for its cleaning, coating and lubrication products.
The MicroCare product line of particular interest to cabling-system professionals is the Sticklers brand of cleaning materials used on fiber-optic connectivity products. The Sticklers line includes wipes, swabs and fluids.