Rockwell Automation acquires hybrid, process industries specialist CUBIC

Nov. 1, 2022
CUBIC will broaden Rockwell’s market access in renewable energy and data center solutions.
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Industrial automation and digital transformation expert Rockwell Automation, Inc. (NYSE: ROK) on Oct. 31 announced that it has completed its acquisition of CUBIC, a company that specializes in modular systems for the construction of electrical panels.

Founded in 1973, CUBIC serves fast-growing industries such as renewable energy, data centers, and infrastructure, and is headquartered in Bronderslev, Denmark. According to a statement, CUBIC henceforth will be reported as part of Rockwell’s Power Control Business in the company's Intelligent Devices operating segment.

CUBIC’s established partner model will allow Rockwell to expand its partner network for intelligent motor control offerings in Asia, Europe, and Latin America. Additionally, CUBIC will broaden Rockwell’s market access in renewable energy and data center solutions.

Bob Buttermore, vice president and general manager of Rockwell’s Power Control Business, commented:

“This acquisition strengthens our portfolio of leading intelligent motor control technologies. We are excited to welcome the CUBIC team with their expertise in structural design, power systems, and global standards to Rockwell. CUBIC’s efficient and flexible modular systems combined with Rockwell’s intelligent devices and industry expertise will benefit customers by offering faster time to market, enabling broader plant-wide applications for intelligent motor control, and generating smart data to increase sustainability and productivity.”

Jacob Moller Knudsen, CEO of CUBIC, added:

“Rockwell’s global leadership in industrial automation make it a perfect fit for CUBIC. The combined portfolio will be compelling to new customers and partners in hybrid and process industries.

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