R&M outfits Egyptian villas with Cat 6 cabling infrastructure for HDTV, Internet

Swiss cabling specialist provides Cat 6 infrastructure for connectivity of over 900 luxury homes in Egypt.

Swiss structured cabling specialist Reichle & De-Massari (R&M) announced that it successfully completed implementation of a large scale cabling project for the Rooya Group, a prominent real estate development company in Egypt. The cabling for the Rooya Group’s ‘Telal Al Alamein’ project was carried out within a six month time frame and involved the installation of R&M’s proprietary Cat 6 cable infrastructure for the complete connectivity of more than nine hundred villas. The aim of the undertaking was to provide residents of these large, luxurious homes with excellent connectivity for highly reliable and secure high-speed Internet and HDTV services.

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For the massive cabling project, R&M’s high-quality Cat 6 twisted pair cabling was used to support present requirements for Gigabit Ethernet voice, video, and data transmission, while accommodating for future needs as well. In order to meet the aesthetic requirements, R&M provided customized decorative faceplates for the connector boxes, per the architect’s specifications.

In addition to providing cables for the Telal Al Alamein project, R&M also ensured that the engineers of its channel partner for the project received training through its flagship Qualified Partner Program (QPP). The program involved hands-on sessions to recreate real world scenarios and provided the engineers with all the training necessary to smoothly and efficiently carry out the installation process, said the company.

Mr. Mohamed Salah, IT director of the Rooya Group, pointed out that there were two significant factors behind his decision to go with R&M. “R&M is one of the top vendors in the region and thanks to a strong local presence they are capable of timely and skilled support. The other reason we decided to go with R&M is the extremely high quality of their products. They even offer a 25-year systems warranty and this gives us the peace of mind in the long term security of our investment.”

Salah added that looks forward to a long-lasting, mutually beneficial relationship with R&M, and has already awarded the cabling specialist with the contract for the Rooya Group’s next project, which is already underway. Mr. Alfred Tharwat, Area Sales Manager for Africa at R&M MEA said, “We are very happy with outcome of the Telal Al Alamein project. This is not just a successful project implementation but the first step in what promises to be a rewarding long-term relationship.”

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