The Multimedia over Coax Alliance (MoCA) has promoted Rob Gelphman to the newly created position of vice president of marketing and member relations. Gelphman was previously chair of the MoCA marketing work group, a position he held for the last seven years. He will continue to report to Charles Cerino, president of MoCA and of its entire board of directors.
In the new position, Gelphman will continue his role in developing marketing strategy and positioning for MoCA's worldwide focus, while also helping to forge liaisons with other associations and partners essential to the growth of the Alliance. He will also be responsible for internally directed communications and other programs targeting current members, as well as campaigns that drive membership growth.
In his new role, Gelphman will also be more involved in helping to determine and evaluate organizational strategies that affect finance and operations as the Alliance evolves. "Rob has been indispensable in driving adoption of the technology and positioning MoCA within the connected home," comments Charles Cerino, president of MoCA. "He has successfully led the Alliance into the world markets where he is actively engaged in promoting the technology."