Greenlee Communications becoming an umbrella brand for cabling tools
Chesilvale Electronics, Datacom Technologies, Industrial Technologies, Paladin Tools, Progressive Electronics, RIFOCS and Tempo brands affected.
Beginning immediately and rolling out in full over the next year, Greenlee will consolidate its line of communications products under the brand name Greenlee Communications. The practical effect of this change for buyers and users of cabling products and tools is that the following brand names will change to Greenlee Communications:
- Chesilvale Electronics
- Datacom Technologies
- Industrial Technology
- Paladin Tools
- Progressive Electronics
Greenlee says that several new products will be branded Greenlee Communications in the near term, and the rebranding of existing products will be implemented over the next year.
"Rest assured, only the brand name will be changing," explains Martha Kness, vice president of marketing and customer service. "Our customers can continue to trust in the same high-quality products, manufactured to the same high standards and supported by the same team of sales professionals."
She added that Greenlee will provide its distributors with collateral material to facilitate a smooth transition. She encourages those distributors to contact Greenlee sales or customer service representatives if they have questions.
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