Sticklers MicroCare puts focus on Asia-Pacific region

Feb. 21, 2022
MicroCare, LLC (New Britain, CT) announced that Emma Chen has joined the company as regional sales manager for MicroCare Asia.

MicroCare, LLC (New Britain, CT) this month announced that Emma Chen has joined the company as regional sales manager for MicroCare Asia. Chen will be responsible for the growth and development of the MicroCare electronics and Sticklers fiber optics cleaning business platforms in the region.

Chen joins MicroCare with over a decade of experience in global marketing and regional business development with electrical and electronic manufacturing companies, including ABB and most recently Essentram which specializes in producing parts for the automotive and electronics markets.

In her prior roles, she was directly responsible for critical cleaning and fluid handling products to medical device and personal care manufacturers and for packaging solutions to healthcare and fast-moving consumer goods manufacturers.

Chen holds a Master of Science degree focused in Marketing and Consumer Insight from Nanyang Technological University in Singapore.

“I’m excited to join the MicroCare team,” she commented. “The Asia and Pacific Region market is large, diverse and rapidly expanding. I’m looking forward to serving those companies with our full line of critical cleaning products.”

Chen will be working from the MicroCare Asia headquarters in Singapore.

Jerald Chan, managing director, MicroCare Asia, concluded, “With Emma’s experience and knowledge of the Asia and Pacific Region markets, she will help us reach more customers quickly, further expand our partner network and strengthen our reputation as the critical cleaning experts in the electronics and fiber optics industries.”

About the Author

Matt Vincent | Senior Editor

Matt Vincent is a B2B technology journalist, editor and content producer with over 15 years of experience, specializing in the full range of media content production and management, as well as SEO and social media engagement best practices, for both Cabling Installation & Maintenance magazine and its website He currently provides trade show, company, executive and field technology trend coverage for the ICT structured cabling, telecommunications networking, data center, IP physical security, and professional AV vertical market segments. Email: [email protected]

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