HDBaseT Alliance plays up metaverse promotional game for ISE 2022

May 4, 2022
The HDBaseT Alliance announced that iit will be transporting Integrated Systems Europe (ISE) show goers "into the metaverse" with its all-new HDBaseT Uncompressed Adventure virtual treasure hunt game.
HDBaseT Alliance
Hdbt Logo 6272d4bd66c74

The HDBaseT Alliance, the consortium representing the pervasive, interoperable HDBaseT technology ecosystem for the Pro AV industry, announced that in an industry-first, it will be transporting attendees of the Integrated Systems Europe (ISE) show (May 10-13) in Barcelona "into the metaverse," via its new HDBaseT Uncompressed Adventure virtual treasure hunt game.

The game, which includes all Alliance Members showcasing at ISE, features 70 companies out of its 200 Alliance Members, thus illustrating the broad market presence of HDBaseT's ecosystem of members and products, including the latest HDBaseT 3.0 standard, which is poised to transform the Pro AV industry with its unprecedented ability to extend fully uncompressed 4K@60Hz 4:4:4 for up to 100m/328ft. over standard Category cable.

To participate in the hunt, players will use their own mobile devices to scan QR codes at each HDBaseT Alliance member booth, which will prompt mini games based on augmented reality 3D objects.

Players will earn a chance to win an array of prizes from ATEN, AVPro Edge, CYP, Matrox, MSolutions, Pulse-Eight, Vanco, and other vendors. The immersive mobile experience is designed for simplicity and requires nothing to download. (You can access the game here.)

"With 70 of our Alliance's 200 members in attendance at ISE, the impressive number of booths to visit and HDBaseT products to learn about will go a long way in highlighting just how vast our ecosystem truly is," commented Tzahi Madgar, president of the HDBaseT Alliance. "In-person events are a staple as a means of connecting with the community. We're excited to add another layer of interactivity and fun to the show with this game and are grateful to our members for their generosity in sponsoring some truly great HDBaseT prizes."

Further HDBaseT exhibits

In addition to the virtual experience, the HDBaseT Alliance booth #2L600 at ISE 2022 will once again be headlined by its signature HDBaseT Power Wall.

The exhibit will showcase over 20 of the industry's newest products supporting HDBaseT 3.0, with a first-hand look at the latest extenders, transceivers, wall plates, and hybrid bridge solutions from manufacturers including ATEN, Aurora, AV ProEdge, Blustream, CYP, IDK, Matrox, ProITAV, Pulse-Eight, PureLink DE, and Vanco.

Madgar concluded, "HDBaseT has long been considered the global standard for uncompressed, high-bandwidth multimedia distribution, and now with the release of the all-new Spec 3.0-enabled products, the market for installers and consumers is in a position to once again be revolutionized. By adding in the ability to extend fully uncompressed 4K@60Hz 4:4:4 for up to 100m/328 with zero latency, along with audio, USB 2.0, Gigibit Ethernet, controls, and power over a single Category cable, the real-world applications for advanced video conferencing, hybrid education, residential AV, and more, continues to expand, and we're excited to be spearheading these industry advancements."

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About the Author

Matt Vincent | Senior Editor

Matt Vincent is a B2B technology journalist, editor and content producer with over 15 years of experience, specializing in the full range of media content production and management, as well as SEO and social media engagement best practices, for both Cabling Installation & Maintenance magazine and its website CablingInstall.com. He currently provides trade show, company, executive and field technology trend coverage for the ICT structured cabling, telecommunications networking, data center, IP physical security, and professional AV vertical market segments. Email: [email protected]

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