Intelligent building technology fair draws industries’ leading brands

The Shanghai Intelligent Building Technology fair’s extensive program schedule will address popular intelligent building topics.

The Shanghai Intelligent Building Technology fair starts a new phase this year at the Shanghai World Expo Exhibition and Convention Center. This year's show will encompass the four themes: building automation, the smart home as an intelligent building, generic cabling, and security and access control.

Jointly organized by Guangzhou Guangya Messe Frankfurt Co. Ltd. and Shanghai Hongshan Exhibition Service Co. Ltd., the latest event will be held from September 20 – 22, 2012. The event is expected to occupy exhibition space totaling 10,000 sq. m., note the show’s organizers.

The conference and exhibition’s premise is as follows: Eastern China has been leading the way in that nation’s growing intelligent building market. In view of the huge demand for relevant technologies and solutions, a number of renowned international and domestic industry leaders have confirmed their participation at the Shanghai fair.

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Mr. Shu Zhong Ming, product manager of the marketing department of LifeSpace for Schneider Electric (China), comments, “Headed by Shanghai, the development of intelligent building is growing fast in Eastern China. The best investment opportunities for intelligent building professionals exist in this regional market. From what we’ve seen, clients in Eastern China are more open and willing to adopt intelligent building technology. We believe promotional efforts for the technology are also strongest within the region.”

Mr. Joost Demarest, one of the European directors of the KNX Association, adds, “We have gained a strong foothold in the South China market and it is time to go into Shanghai. The prospect of the whole China market is very positive and Shanghai is an important city for our company’s development.”

The event's exhibitor companies include Tridium (US), KNX China (including members: Siemens, Schneider, ABB and Hager Group), EnOcean (Germany), BACnet (US), LonMark (US), Beckhoff (Germany), Thermokon (Germany), Cybrotech (UK), MTLC Electric Appliances (US), GIRA (Germany), IGREEN (Taiwan), DAE Instrument (Taiwan) and BOFU (China).

These exhibitors will display at the show systems and products for building automation, smart homes and community management, as well as generic cabling, security and access control products, audio and video platforms, intelligent sun shading systems, hotel intelligent solutions as well as a series of electrical engineering products. Special focus will be placed on energy-saving devices for buildings and the application of automation control systems in the hotel industry.

The Intelligent Building Technology fair's extensive program schedule will address the industries' most popular intelligent building topics. The event's organizers note that the development of intelligent building technology has rapidly grown over the past few years.

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In order to facilitate the exchange of technology and information, a variety of the show's forums and seminars will be held concurrently with support from industry leaders and a range of professional associations. Thousands of experts involved in system integration, construction, architecture, planning, engineering, manufacturing and interior design are expected to attend a range of events, including:

Shanghai Intelligent Building Symposium

Joining forces with the Intelligent Building Branch of China Construction Industry Association, the symposium will invite industry experts along with keynote speakers to cover the latest developments and future trends of intelligent building and home automation technology in markets across China.

KNX Technical Seminar

This seminar, co-organized by KNX China and KNX Association, will focus on better understanding international communication standards for home and building control. The seminar is targeted towards: architects, contractors, designers, electrical engineers, manufacturers and planners.

Smart Home Forum

Co-organized with, the forum will present communication standards and related practices in China’s smart home industry.

Electrical Building Technology Forum on Safety Control System

Co-organized with the Shanghai Electrical Apparatus Research Institute and Modern Architecture Electric Magazine, this forum presents available solutions to further the study and development of safety controls in intelligent building systems. The forum is tailor-made for designers, engineers, manufacturers and industry end-users.

The Shanghai Intelligent Building Technology fair is part of Messe Frankfurt’s architecture and technology shows, headed by the biennial Light+Building event in Frankfurt, Germany. Building technology fairs in China include:

Shanghai Intelligent Building Technology
20 – 22 September 2012

Beijing International Building Technology
8 – 10 April 2013

Guangzhou Electrical Building Technology
9 – 12 June 2013

For more information regarding the 2012 shows, visit, or send an email to to contact the organizers.

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